Something after the shave does two jobs: it settles the skin and, for many people, leaves a scent they like. The mistake is treating the two kinds the same. A lotion or splash is thin, often built on alcohol, and gives you a bracing, tightening finish and the stronger scent. A balm or gel is thicker, moisturises and calms, and is the better choice if your skin is dry or easily irritated. Pick a splash for the ritual and the scent, a balm for comfort — and if your skin is sensitive, start with an alcohol-free balm. These are worth a look.

Lotion, balm or gel?

  • Lotion / splash. Thin and quick-drying, frequently alcohol-based; gives a cooling, tightening feel and the most noticeable scent.
  • Balm. Creamier and slower to absorb; adds moisture and calms irritation, usually with a milder scent.
  • Gel. Light and water-based; a middle option that cools without much residue.
  • Alcohol-free. The safer default for sensitive or dry skin; check the label, not the word ‘sensitive’.

How to use after-shave

Apply to freshly shaved skin and let it absorb; a splash is dabbed or splashed on, a balm is worked in like a light moisturiser. If it stings sharply rather than tingles, your skin is telling you the alcohol or a component is too much — a fragrance-free, alcohol-free balm is the fix.

Aftershaves worth considering

Gillette After Shave Gel

Choose this if you want a familiar, widely available cooling gel that is easy to re-buy.

It is a gel-format after-shave from a mass-market brand, so it is cheap to replace and stocked almost anywhere.

The trade-off is a mainstream, off-the-shelf formula: nothing particular for sensitive or dry skin, and its scent is generic.

Clubman Pinaud Classic After Shave Lotion

Choose this if you want a traditional barbershop splash and the classic Clubman scent.

It is a classic alcohol splash with the old-fashioned barbershop scent, which is exactly why people buy it.

The trade-off is the alcohol and the strong, old-school fragrance; on dry or reactive skin it can sting, and the scent is not for everyone.

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NIVEA MEN Sensitive Post Shave Balm

Choose this if your skin is sensitive and you want an alcohol-free balm without a strong scent.

It is an alcohol-free balm aimed at sensitive skin, which makes it the sensible starting point if splashes sting — and it comes in a multipack.

The trade-off is that it does little for anyone wanting a scent, and the multipack ties you to buying several at once.

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11/07/2026 10:06 am GMT

Proraso After Shave Lotion

Choose this if you want a classic Italian splash with a cooling eucalyptus-and-menthol finish.

It is the traditional Proraso splash built on eucalyptus oil and menthol, giving a sharp, refreshing chill.

The trade-off is the cooling intensity and the alcohol base: the menthol hit is bracing, and sensitive skin may find it too much.

Jack Black Post Shave Cooling Gel

Choose this if you want a premium, clear cooling gel rather than a creamy balm.

It is a clear, water-based cooling gel from a premium grooming brand, so it cools without leaving a heavy residue.

The trade-off is price: you pay a premium for the brand, and a gel soothes less than a proper balm on dry skin.

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11/07/2026 10:07 am GMT

Harry’s Post-Shave Balm with Aloe

Choose this if you want a straightforward aloe balm for everyday comfort.

It is an aloe-based balm that calms and moisturises, sold in a two-pack, which suits regular use.

The trade-off is a mild formula with little scent, and the two-pack is more than a first-time buyer needs.

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11/07/2026 10:07 am GMT

Cremo Cooling Post Shave Balm

Choose this if you want a cooling balm at a budget price.

It is a mint-cooling balm that gives the fresh finish of a splash with more moisturising than an alcohol lotion.

The trade-off is the menthol-style chill, which some skins find too tingly, and a mild, short-lived scent.

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Edge+ Cooling Post Shave Lotion

Choose this if you want a light cooling lotion with a eucalyptus and tea tree scent.

It is a lotion with eucalyptus and tea tree, giving a fresh, slightly medicinal scent that finishes cleanly.

The trade-off is a light lotion: less moisturising than a balm, so dry skin may still want more.

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Before you buy

  • Match the format to your skin: splash for the scent and the ritual, balm for dry or easily irritated skin.
  • Sensitive skin: choose a fragrance-free, alcohol-free balm rather than a splash.
  • A balm is a light moisturiser; if your skin is dry you may still want a cream on top.
  • Check the label for alcohol if splashes sting you.

After-shave is the finishing step. If you want to deal with nicks and razor burn first, our alum block guide covers the step that comes just before it.